![cropped-cropped-Composite2.png Family pic Treasure](https://brettreasure.com/wp-content/uploads/2023/01/1990s_Cheriton_0221_a.jpeg)
Two successful marriages. Two adult kids who are contributing useful things to society.
I have a sister, two brothers, a granddaughter and a grandson. Family centres around my mum, Jocelyn and her partner, Poll. I’m lucky my whole family lives locally and that we share a happy history and regular contact.
I was brought up in Nollamara, and as an adult, have lived mostly in Fremantle and Northbridge.
![running bret running](https://brettreasure.com/wp-content/uploads/2023/01/running.jpeg)
At about 30 years of age I started a franchise of household milk rounds. You need to be fit to deliver hundreds of litres of milk a day, so I started running.
I got in the habit of going every couple of days and have now been doing that for decades. It’s no longer a mental challenge; it’s become intrinsically motivating.
The last couple of years I’ve done ocean swimming in summer. GOD DAMN you feel good after that.
![kitten food whiskas kitten food ad](https://brettreasure.com/wp-content/uploads/2023/01/kitten-food.png)
I worked in consumer goods marketing in Sydney and Albury/Wodonga, as the brand manager for Colgate toothpaste then product group manager for Whiskas cat food. Conceived a new product which is now sold internationally.
Got interested in the internet when that happened, and worked for an IT company as general manager. I’ve always done entrepreneurial projects. I started a virtual conferencing business in Second Life and an electronic shopping business well before that was a thing.
![poshpicnic2 Posh Picnic Chertion Gingin](https://brettreasure.com/wp-content/uploads/2023/01/poshpicnic2.jpg)
My dad bought a farm shortly before he died.
We launched a wine label and I created a successful concert series, The Posh Picnic, as a promotional event. We also ran an upmarket B&B called Cheriton.
Although the concert event ran for five years, our grape buyer Evans & Tate reneged on the contract, and the farm was sold.
![Australian Web Industry Awards - bret treasure](https://brettreasure.com/wp-content/uploads/2023/01/awards.jpeg)
I’ve consulted in digital marketing for twenty five years, writing strategies and creating content of all kinds.
For five years I was Chair of the Australian Web Industry Association, running conferences and meet-ups, and working as Head of Judging for the Australian Web Awards.
I was a founding board member of the Blockchain Association of Australia and wrote white papers for ICOs in Europe, the US, Asia and South America.
![Copy of Atomic_Habits - 1 Staking book covers](https://brettreasure.com/wp-content/uploads/2023/01/Staking-book-covers.jpg)
Out of my interest in consumer behavior and psychology, and through some exposure to staking in the blockchain business, I co-founded Stake Something, the behavior change app.
I’ve project managed the app development, created a wide range of marketing and social media materials and been super hands-on in all aspects of the venture.
Writing about yourself is exhausting.